With the development of science and technology and the improvement of consumption level, people's demand for travel is also growing day by day, and the hotel industry has ushered in unprecedented development opportunities. How to stand out among many hotels with serious homogenization has become a big problem, so the integration and innovation of hotel lock and personalized service came into being.
First, smart door locks enhance the check-in experience.
1. Traditional mechanical locks have potential safety hazards: traditional mechanical keys are easy to be copied or lost, and once lost, the whole door lock needs to be replaced, resulting in unnecessary economic losses; In addition, when guests forget to bring their room card, they need to get a temporary card at the front desk before entering the room, which not only wastes time but also affects customer satisfaction.
2. The intelligent door lock can realize remote control and management: with the help of the Internet of Things technology, the door lock can be monitored in real time through mobile phone APP and other means, and the permission settings can be adjusted at any time, such as setting effective opening modes for different types of users within a specific time period, which greatly improves the security and convenience.
3. Smart door locks can also collect a large amount of data information to analyze and predict the changing trend of customer demand: through the analysis of relevant data such as access records and residence time, potential value points can be mined, and on this basis, more accurate and efficient customized solutions can be provided to meet the diversified needs of customers.
Second, implement personalized recommendation based on big data analysis
1. Build a portrait system by using AI algorithm model combined with user's behavior preference characteristics: establish a personal tag library according to each resident's historical browsing trajectory, search keywords and other contents, so as to accurately judge his hobbies and push relevant activity notices, food guides and other contents;
2. Establish a feedback mechanism to optimize the strategic plan in time: evaluate the effect of each marketing promotion, and constantly correct the deviation to ensure that the expected goal is finally achieved.
3. Dynamically adjust the room pricing strategy according to seasonal changes, holidays and other factors: use machine learning method to automatically calculate the best price combination to attract target groups to book while ensuring maximum income.
Third, create an all-round immersive interactive space
1. VR/AR technology empowers the construction of a virtual reality experience zone: consumers only need to wear helmets to instantly feel the world famous.
The scenery of scenic spots not only saves the travel cost, but also satisfies the desire to explore driven by curiosity;
2. Linkage with social platforms to expand the scope of influence: encourage in-house travelers to share wonderful moments and get points rewards on social media such as friends circle, so as to stimulate more potential audiences to pay attention to it.
3. Introduce smart home equipment linkage control system: the brightness of lights, air conditioning temperature and even music playlist can be easily adjusted by voice commands to create a warm and comfortable living atmosphere.
To sum up, it has become an irreversible trend to integrate the concept of "wisdom" into the traditional accommodation business. Only by continuous innovation and breakthrough can we occupy a favorable position in the highly competitive market environment. In the future, more and more enterprises are expected to join the ranks and jointly promote the development of the industry to a new height!
Rec. Prods.
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