Future market positioning and target customer base of rotary handle lock
With the progress of science and technology and the development of society, people's requirements for the quality and safety of life are getting higher and higher, and smart door locks, as an important part of smart home, have gradually become the object of public concern in recent years. Among them, the rotary handle lock is favored by the market because of its convenience and safety. So in the future market development process, how will the market positioning and target customer groups of the rotary handle lock change?
First, the market positioning
1. Safe and reliable
In the next few years, the rotary handle lock will continue to strengthen product quality control and technology research and development, improve product stability and safety, and meet consumer demand for safety.
2. Intelligent upgrade
At the same time, intelligence will become one of the important development directions of rotary handle lock. For example, the application of biometric technologies such as fingerprint recognition and face recognition can further improve the safety performance of the rotary handle lock; By connecting to the home network, it can realize the functions of remote control and unlocking, which is convenient for users to know the state of the door lock at any time and enhance the user experience.
Second, the target customer base
At present, the younger generation is the main consumer group of rotary handle locks. They pursue novelty and have certain consumption power. Therefore, how to attract this group of people and tap the potential market will be one of the key directions for future development. Specifically, we can start from the following aspects:
1. Product design
According to the characteristics of young people's preference for personalization, a variety of colors and styles can be introduced to choose from, and interesting elements such as expression pack patterns can be added;
2. Marketing methods
Use social media platforms to promote activities and invite online celebrity to try out sharing to attract more attention;
3. After-sales service
Provide professional and quick after-sales support and warranty policy, so that users can buy and use with confidence.
Third, the application scenario expansion
In addition to home scenes, the rotary handle lock should also actively explore applications in commercial places such as hotels and office buildings, and formulate corresponding solutions according to different occasions. For example, hotels can protect guests' privacy by setting temporary passwords to reduce the trouble caused by the loss of traditional keys; For enterprises, the access rights of employees can be flexibly allocated through the rights management function, which can improve work efficiency and ensure the safety of office areas.
To sum up, in order to gain a firm foothold in the fiercely competitive smart door lock market, we need to constantly innovate and optimize the layout of our own product lines, and adopt diversified marketing strategies to seize market share in combination with the characteristics of users of different ages. I believe that with the continuous improvement and perfection of science and technology, more excellent brands will emerge in the future to lead the development trend of the industry!
Rec. Prods.
标签：
本文地址：https://tepinji.com/metal/341.html