Brand competition and market structure of intelligent lock system
With the development of science and technology and the progress of society, the intelligent lock system has gradually entered the public life. As an important part of smart home, the brand competition and market structure of smart lock system have attracted more and more attention.
First, the industry background analysis
Driven by the Internet of Things technology, the smart door lock industry has developed rapidly and the market demand is huge. According to relevant data, the market size of smart door locks in China was 37.6 billion yuan in 2019, up 48.2% year-on-year. From the user's point of view, consumers' demand for safety is getting stronger and stronger, and the requirements for the quality and intelligence of products are getting higher and higher; From the manufacturer's point of view, more and more enterprises begin to set foot in this field, and the market competition is becoming increasingly fierce. Therefore, how to improve product quality and service level has become an urgent problem for major enterprises.
Second, the status quo of brand competition
At present, the mainstream brands in the market are Kaidishi, Dinggu Jichuang and Asia-Pacific Tianneng. Among them, Kaidishi takes technological innovation as its core competitiveness and constantly introduces new products to meet the needs of different customer groups; Dinggu Jichuang, on the other hand, pays attention to channel construction and has a perfect sales network throughout the country; In addition, Asia-Pacific Tianneng is also unique in product research and development, and its main product, fingerprint password lock, has been widely praised in the market.
Third, the future development trend forecast
Although the penetration rate of China's smart door lock industry is still relatively low (less than 5%), with the arrival of the 5G era and the mature application of AIoT technology, it is expected that the growth rate of the whole market will maintain a high level in the next few years. In addition, considering the change of the younger generation's consumption concept, personalization and customization will become a new trend, which is undoubtedly an opportunity for minority brands that can provide differentiated services.
IV. Conclusion
In a word, with the continuous improvement of people's living standards and the requirements for the quality of living environment, I believe that the smart door lock industry will usher in a broader development space for a long time to come. However, if we want to win this war without smoke, we must keep up with the trend of the times and keep innovating and enterprising. Only in this way can we be in an invincible position.
The above is the introduction of the brand competition and market structure of smart lock system, hoping to help everyone!
Rec. Prods.
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