Market competition situation and breakthrough of electric switch lock

With the development of science and technology and the growth of intelligent demand, the electric switch lock market has ushered in a huge development space. In this process, the competition among enterprises is becoming increasingly fierce.

First, the analysis of the current situation of market competition

1. The market scale continues to expand.

According to the statistics of relevant institutions, the global market size of electrical switch locks has increased from 8.9 billion dollars in 2016 to 13.7 billion dollars in 2021. During these five years, the compound annual growth rate has reached more than 8%, and it is expected to maintain a high growth rate in the next few years. In the China market, due to the acceleration of urbanization and the obvious trend of consumption upgrading, its growth rate far exceeds the world average.

2. The competition pattern is becoming increasingly fierce.

On the one hand, traditional brand enterprises continue to increase investment in technology research and development; On the other hand, Internet giants have also begun to lay out the smart home field and quickly occupy market share with their own advantages. In addition, there are some innovative small and micro enterprises to achieve differentiated competition by accurately positioning market segments.

Second, challenges and opportunities coexist

At present, China's electrical switch lock industry faces many problems to be solved:

1) The lack of standards leads to uneven product quality;

2) The lack of a unified supervision platform causes frequent problems such as damage to consumers' rights and interests;

3) Some manufacturers ignore long-term development factors such as after-sales service system construction in pursuit of short-term benefits.

However, driven by policy guidance and market demand, the "internet plus" model will greatly promote the upgrading and transformation of the entire industrial chain, and the Internet of Things technology will be gradually popularized and applied in the future, which will bring new development opportunities to this field.

Third, the breakthrough path discussion

1. Technological innovation is the key.

At present, many companies have begun to pay attention to how to use big data algorithms to improve equipment security and user experience. For example, some smart door locks are equipped with face recognition function to enhance the anti-theft effect; Other products use Bluetooth connection instead of the traditional physical key opening mode to facilitate user operation and so on.

2. Lifting suitService quality and experience are very important.

For consumers, when buying any kind of goods or services, they will consider its cost performance, while when choosing a smart door lock, they will pay more attention to its reliability, stability and good usability. Therefore, it is also a crucial step to pay attention to a series of value-added services such as pre-sales consultation and guidance, installation and debugging training and after-sales maintenance while ensuring product quality.

To sum up, it is not easy to be in an invincible position in the electric switch lock industry. Only by continuous innovation can we seize the opportunity and win the first opportunity!

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