Brand positioning and target market expansion of casing lock

First, brand positioning: shaping professional image and improving competitiveness

1. Establish market segment position

Casing lock is a special fastener, which is widely used in machinery manufacturing and building construction. Therefore, these industries should be the main target markets in brand positioning, and product design and service strategy should be formulated according to the characteristics of these industries.

2. Create a high-quality brand image

In order to stand out in the fierce market competition, casing lock brands must pay attention to product quality and technical content, improve the performance level of products through continuous technical research and development, and meet the needs of different customer groups; At the same time, we should strengthen the construction of after-sales service system, provide professional pre-sales consultation and after-sales support services, and let customers feel the reliability and caring of the brand.

Second, target market expansion: multi-dimensional coverage and refined operation.

3. Intensive cultivation in the domestic market

At present, the demand for high-end fasteners in China's industrial production field is increasing day by day, but the localized casing locks can not fully meet the market demand, and the import volume is large. Therefore, for domestic manufacturers, increasing R&D investment, introducing international advanced technology and equipment production lines and shortening the gap with foreign advanced enterprises will be one of the important directions for future development. In addition, it is necessary to combine the internet plus model to promote its own advantages and characteristics, and use the e-commerce platform to realize online and offline integrated sales.

4. Overseas market layout first

With the promotion of the "Belt and Road Initiative" and the restructuring of the global supply chain, the pace of "going out" is getting faster and faster. Differentiated marketing strategies should be adopted according to the cultural differences and economic levels in different regions. For example, developed countries in Europe and America pay more attention to the concept of environmental protection and energy saving, which can highlight the uniqueness of their own products in material selection; For Southeast Asia and other places, price competition can be used to open up the situation.

To sum up, casing lock, as an important connecting part, will have a wider application prospect in the future. To this end, we need to clarify ourselvesPositioning and actively exploring diversified channels and other ways to continuously improve their own strength, so as to better serve the overall situation of social and economic development!

Tags：

Addresses：https://tepinji.com/Machi/4039.html