User demand satisfaction and product improvement of casing lock
With the progress of science and technology and the development of society, people's requirements for home safety are getting higher and higher. As one of the important means to ensure the safety of family property, locks are widely used. Among many types of locks, sleeve lock is favored by consumers because of its unique design and convenient operation. However, in order to be in an invincible position in the fierce market competition, it is necessary to dig deep into the needs of consumers and continuously optimize products according to these needs.
First, market research and analysis
1. User groups: Through the market research, it is found that the main group of people who use casing locks are men aged 2545, among whom the majority are people aged around 30. Most of them have married, have stable jobs and income sources, and have a high pursuit of quality of life.
2. Usage scenario: Casing lock is mainly used in bicycle anti-theft, motorcycle anti-theft and warehouse. According to different use environments and user habits, we can introduce many types of products, such as portable and enhanced products, in order to better meet the needs of different users.
Second, the analysis of existing problems
At present, the common casing locks on the market have the following shortcomings:
1. Single unlocking mode: most casing locks still adopt the traditional key unlocking mode, which is cumbersome to operate and has low safety;
2. Heavy weight: due to the material and structure, some casing locks are heavy, which brings inconvenience to carrying;
Third, suggestions for improvement
In order to better meet the diverse needs of users, it is suggested to improve the existing casing lock from the following aspects:
(1) Adding intelligent functions: A new generation of intelligent sleeve lock with remote control functions is developed by combining the Internet of Things technology, so that users can monitor the lock status in real time through the mobile phone APP and realize remote opening and closing of the lock. This not only improves the safety of products, but also greatly enhances the user experience. (2) Reduce its own weight: choose lighter but stronger materials to make the shell, and adjust the internal structure to reduce the overall quality of the whole equipment, so that users can carry it with them more easily. (3) Rich color selection: According to the preferences of customers of different age groups, colorful and diverse appearance styles are designed for consumers to choose, which not only meets their personalized decoration needs, but also enhances the brand influence.
Fourth, summary
To sum up, it will help to improve the competitiveness of casing locks and win more market share by deeply understanding the specific needs of target customers and then taking effective measures to improve and upgrade them. In the next few years, we will continue to increase R&D investment, constantly bring forth the old and bring forth the new, and strive to create high-quality products that are both practical and beautiful to give back to the support and love of our loyal fans!
Rec. Prods.
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