Exploration of innovative business model of AB lock
With the progress of science and technology and the development of society, traditional industries are also seeking transformation and breakthrough, and AB lock, as an important product in the security industry, is no exception. Based on the product characteristics of AB lock, this paper discusses its business model in the new economic environment.
I. Brief introduction of AB lock products
AB lock, also known as double-sided key system, is one of the more advanced anti-theft locks on the market. It uses key blanks with extremely low mutual opening rate, and through the precise internal structure design, the same key can not open another lock, which greatly improves the security of the door lock. At the same time, in case of emergency, the AB lock also has the function of automatically bouncing off to ensure the personal safety of users.
Second, the traditional business model analysis of AB lock
1. Manufacturer's direct selling mode: Manufacturers sell directly to end users, such as real estate developers or individual consumers.
2. Channel distribution mode: manufacturers promote sales through agents and distributors;
3. Value-added service mode: In addition to selling locks themselves, it also includes value-added services such as installation and debugging, post-maintenance and so on.
Third, the new business model of AB lock
(1) Personalized customized services
With the continuous improvement of people's pursuit of quality of life, simple standard locks have been difficult to meet the needs of the public, so it has become a new trend to carry out personalized customization business. For example, various styles of handles or panels can be made according to the specific requirements of customers, so as to attract more young customers to pay attention to and buy the brand products.
(2) Lease mode
For some renters, it takes a lot of money and time to replace the door locks. At this time, if short-term rental services can be provided, the problems faced by such people can be effectively solved. For example, it is convenient and practical to introduce an intelligent password lock specially designed for rental houses.
(3) Joint marketing strategy
It is also worth trying to form a strategic alliance with enterprises in related fields. For example, join hands with smart home manufacturers to create a one-stop solution, and integrate smart cat-eye cameras with AB locks, thus realizing remote monitoring, voice intercom and other functions; It can also be combined with the data mining technology of e-commerce platform to accurately push advertising information to the mobile APP of potential target customers, so as to improve the conversion rate and repurchase probability.
IV. Conclusion
Generally speaking, under the background of internet plus era, how to create more value by using existing resources is a problem that every enterprise needs to think about. Only by constantly innovating and optimizing its own operating mechanism can it be invincible in the market. This is especially true for brands like AB Lock, which have a certain market base but have not yet reached the leading level in the industry. I hope there will be more outstanding cases in the future, which will push the development of the whole industry to a higher level!
Rec. Prods.
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