Brand story telling and cultural communication effect of Melaleuca lock

I. Preface

China's traditional culture has a long history and is profound. Among them, folk culture is rich and colorful, which contains profound national feelings and cultural values. As one of the traditional folk art forms in China, Melaleuca Lock bears rich historical information and cultural connotation in its inheritance and development.

Second, the brand story

According to legend, in ancient times, there was an old blacksmith with exquisite craftsmanship. He was famous for making all kinds of locks. One day, the old blacksmith received a special order to make a lock that could not be opened to protect a rich man's treasure. After some hard thinking, the old blacksmith finally created a unique thing with complex structure and difficult to crack. This is the earliest "thousand-layer lock". Because of its complicated structure, the unlocking process is as mysterious as unlocking layers of fog, so it is named "thousand-layer lock".

Third, brand communication

With the changes of the times and social progress, "Melaleuca Lock" has gradually evolved from a single handicraft to a practical and ornamental work of art, and has been loved by more and more people. In order to let more people know and know this brand, it has been widely promoted in various ways in recent years.

1. Online marketing: online promotion activities with the help of the Internet platform. For example, opening official websites or social media accounts and other channels to publish relevant information; Use live broadcast and other forms to attract consumers' attention.

2. Experiential marketing: holding exhibitions or interactive experience activities offline. For example, setting up a specialty store or counter to provide physical display and on-site guidance and teaching services, so that consumers can experience the charm of products personally.

3. Cultural integration: modern design concepts are integrated into traditional handicrafts to develop innovative new products without losing classic style. For example, combined with animation IP to create a joint limited edition gift box.

4. Media cooperation: actively seek to establish cooperative partnerships with well-known media organizations. Increase exposure through news reports, special programs, etc.

IV. Conclusion

Through all these efforts, "Qianceng Lock" has changed from a simple cultural symbol to a brand image representative with market competitiveness. It not only successfully conveys the spiritual core of Chinese excellent traditional culture to the public, but also promotes the effective protection and development of intangible cultural heritage. I believe that in the future, the popularity of "Melaleuca Lock" will be higher and higher, and it will become an important bridge connecting the past and the present.

Note: This article fictionalizes the origin legend and development experience of "Melaleuca Lock", pleaseDon't regard it as a real historical event.

标签：

本文地址：https://tepinji.com/Machi/3223.html