New Product R&D Process and Management —— Taking Rotating Handle Lock as an Example
With the development of society and the progress of science and technology, various new products have sprung up like mushrooms after rain. Among them, door lock is one of the important guarantees of family safety, and its quality and technical content are directly related to people's quality of life. This paper will introduce the research and development process and management of a new product-rotary handle lock.
First, demand analysis: Before starting R&D, we should first conduct a comprehensive demand survey on the market, and make clear the positioning of products and the characteristics of user groups. For example, it is necessary to know the usage habits and preferences of the target customers for this type of locks, so as to facilitate the subsequent design of products that are more in line with market demand. At the same time, we should fully consider the situation of competitors and formulate competitive product strategies.
Second, product planning: according to the information collected in the first stage, combined with the company's resources and other factors, complete the product concept design work. Important matters, including but not limited to appearance modeling style setting and functional module configuration selection, need to be determined in this link. In addition, production cost control and other issues need to be considered, so as to reduce the cost as much as possible while ensuring product quality.
Third, technology research and development: this stage is mainly aimed at tackling various technical problems in the early planning. For the rotary handle lock, it mainly includes the following aspects:
1. Material selection: made of high-quality stainless steel to ensure the durability of products;
2. Structural design: advanced internal structure design concept is adopted to improve the overall strength of the lock body and prolong its service life;
3. Safety performance test: through simulation experiments under various extreme conditions, the stable operation ability of the product in different environments is ensured;
4. Process improvement: continuously optimize the processing process, reduce the defective rate and improve the efficiency.
4. Sample making: After the above steps are integrated into a complete scheme, we can start to prepare small batch trial samples. In this process, we should pay special attention to the details, such as whether the surface is smooth and burr-free? How close the parts are, and so on, must be strictly controlled. Only when all the problems are properly solved can we enter the next stage of mass production.
V. Marketing Promotion: The last step is naturally to show the advantages of our products to potential consumers through various channels! Exposure can be increased through offline store experience activities or online live broadcasts. At the same time, you can also invite well-known bloggers/online celebrity in the industry to help advertise and expand their influence!
Six, after-sales service: any kind of good goods can not lack a good after-sales service system support. Therefore, we also need to establish a complete and efficient customer service system to respond to customers' feedback in time and provide corresponding solutions or compensation measures. Only in this way can consumers truly feel the serious and responsible attitude behind the brand!
The above is an introduction to the whole process of new product development of "rotary handle lock" ~ I hope it can bring some inspiration and help to readers!
Rec. Prods.
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