Market Positioning of Handle and Segmentation of Target Customer Group
I. Introduction
With the continuous development of electronic game industry, more and more people begin to pay attention to the development of game peripheral products. The most important one is the gamepad, which plays a vital role in improving the game experience of players. So, how to position the handle market and segment the target customers?
Second, the market positioning
1. High-end customization: Provide professional gamers with high-end customized handles, which usually have higher operating accuracy and better feel, and can be personalized according to user needs.
2. Mid-range mainstream: introduce mid-range handle products for mass consumers, which are cost-effective and meet the needs of ordinary users.
3. Entry-level popularity: mainly for beginners or users who occasionally play games, the price is cheap but the performance is relatively low.
4. Wireless intelligence: Use Bluetooth and other technologies to realize wireless connection with mobile devices or computers, which is convenient to carry and can be played at any time.
5. Good cross-platform compatibility: It can support multiple operating systems (such as Windows, MacOS, iOS, Android, etc.) and game consoles (such as Xbox and PlayStation) at the same time, so that players can enjoy excellent game experiences on different platforms.
Third, the target customer group segmentation
1. Age division:
Children and adolescents: this group of people pay more attention to factors such as appearance, color and pattern;
Adults: they pay more attention to the sense of operation, durability and stability of the handle;
Elderly people: Although the number is small, we can also develop some handle products specially designed for the elderly.
2. Gender differences:
Male: Most tend to pursue high-performance and high-quality products;
Women: In addition to paying attention to performance, they also care about the face value and portability of products.
3. Use scene classification:
Family entertainment: suitable for buying entry-level popular products with complete functions and easy operation;
Competitive competition: professional players are more inclined to choose those professional-grade handles with high-end customized versions;
Business office: consider purchasing a multi-functional business payment handle with cross-platform compatibility;
Fourth, summary
Through a reasonable positioning of the handle market and a detailed analysis of the target customer groups, enterprises can better grasp the market demand, produce products that meet users' expectations, and then increase market share and stand out in the fierce competitive environment. I hope this article can provide some reference value for the majority of manufacturers!
Rec. Prods.
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