Brand competition pattern of rotary lock and comparison of characteristic products
I. Introduction
With the development of science and technology and the improvement of people's living standards, the demand for safety protection is gradually increasing. As one of the important security facilities, the rotary lock has been widely used in household anti-theft and safety management in public places. This paper will analyze the brand competition pattern of the rotary lock market and compare the advantages and disadvantages of its main characteristic products.
Second, the brand competition pattern
1. High market concentration: At present, several mainstream brands dominate the market, such as Yale, Schlage and other well-known brands. These brands have a large market share and a high market share.
2. The rise of emerging brands: In recent years, some emerging brands have also joined the market competition, such as Kwikset SmartCode 913 electronic door lock, which has attracted the attention of many consumers with intelligent operation; There are also international brands such as Hafele, which are beginning to emerge in the China market.
Third, the comparison of featured products
(1) Yale YRD240 electronic door lock
Features:
1. Intelligent sensing: advanced human infrared sensing technology is adopted to automatically identify whether the human body is turned on or off when approaching.
2. Password protection: support multiple password combination inputs, which is convenient for users to manage the distribution of rights;
3. Powerful anti-theft function: built-in anti-theft alarm system will trigger an alarm in case of illegal intrusion;
Advantages:
This electronic door lock has excellent intelligent design and powerful security configuration, which is suitable for high-end residential areas and offices of enterprises and institutions.
Disadvantages:
The price is relatively expensive, and the installation and debugging process is complicated, which requires professional and technical personnel to carry out construction treatment.
(2) Schlage BE469 Camelot Deadbolt
Features:
1. A variety of unlocking methods: In addition to the traditional keys, it also provides a variety of convenient unlocking methods such as fingerprint identification and password input;
2. Beautiful and elegant design: the shell is made of high-quality metal materials, and the surface is particularly exquisite and fashionable after fine polishing;
3. Easy and fast installation: the whole installation process can be completed in just a few simple steps, and it can be easily done without the assistance of special tools;
Advantages:
The overall cost performance is relatively high, and it is suitable for ordinary families or small commercial shops as the object of daily anti-theft equipment purchase.
Disadvantages:
Compared with other similar competing products, the functionality is slightly single, which can not meet the needs of high-end user groups for more personalized customized services.
Fourth, summary
From the above analysis, it can be seen that under the current domestic market environment, Yale and Schlage still firmly grasp most of the shares, but at the same time, many up-and-coming stars have gradually occupied a certain proportion of market segments. In terms of specific product selection, we should consider various factors according to actual needs before making a final decision.
Rec. Prods.
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