The market of brass padlocksPresent situation and prospect

With the development of economy and the progress of science and technology, various types of locks emerge one after another, but as a traditional mechanical lock, brass padlock still occupies a place in the market because of its durability and safety. This paper will start from the current market situation and analyze its future development trend.

I. Market Status of Brass Padlocks

1. Steady growth of market scale: According to statistics, the market scale of China's hardware products industry in 2019 was 378.6 billion yuan, up 4.2% year-on-year; Among them, the market size of metal locks reached 12.3 billion yuan, accounting for 3.2%, an increase of nearly 5% compared with last year. As an important part of metal locks, the market share of brass padlocks is also growing steadily in recent years.

2. The product quality has improved obviously: Due to the fierce market competition, in order to improve the competitiveness of products and meet the increasing demand standards of consumers, major brands have stepped up their research and development efforts and adopted more advanced production processes and technologies to improve product quality. For example, in surface treatment, the problem of easy rusting is effectively solved by new processes such as nickel plating and electrophoresis; In structural design, more attention is paid to humanized operation experience, such as adding key anti-unplugging function to avoid jamming caused by wrong unplugging and so on.

3. Diversification needs are increasingly prominent: nowadays, users have put forward higher requirements for safety, aesthetics and convenience, which also urges enterprises to constantly innovate to adapt to the changing trend of market demand. For example, a new model with anti-theft alarm device or fingerprint unlocking function is introduced, and efforts are made in appearance design to make the product not only practical but also fashionable and exquisite.

Second, the future development prospects

Although at present, brass padlocks still maintain a good development momentum, but in order to gain a foothold in the market for a long time, we still need to face the following challenges:

1. Technological innovation is the key: With the advent of the intelligent era, the Internet of Things technology has gradually penetrated into all areas of our lives, and smart door locks have emerged and quickly gained the favor of consumers. Therefore, for traditional manufacturers, only by strengthening the accumulation of their own core technologies can they keep up with the times. Under this background, it is particularly important to accelerate the transformation and upgrading to the direction of "smart home";

2. Increase investment in environmental protection to protect resources and environment: As we all know, a large number of wastes and waste water and waste gas emissions will be produced in the production process, which seriously threatens the health of the surrounding ecological environment. In view of this, the relevant government departments have issued a number of laws and regulations to strictly limit and punish pollution, so how to reduce energy consumption and pollution has become one of the key problems to be solved urgently;

3. Pay attention to brand building and channel expansion: brand influence determines whether consumers choose or not, and establishing a good word-of-mouth image is undoubtedly conducive to opening up more sales opportunities. At the same time, the multi-directional layout of online and offline marketing strategies can also better serve the target customer groups and achieve rapid growth in performance.

To sum up, despite facing many challenges, as long as we seize the opportunity and actively respond, we can overcome difficulties and face difficulties and be invincible in the future competition!

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