Brand competition situation and product characteristics of casing lock
First, the brand competition situation
In recent years, with the intensification of market competition and the diversification of consumer demand, the casing lock industry is facing more intense challenges. At present, the mainstream casing lock brands in the market mainly include Master Lock, Abus, Kryptonite and other internationally renowned brands, as well as some domestic high-quality brands such as Golden Shield and Baolima.
The competition of these brands is mainly reflected in the following aspects: First, the price war; The second is the quality war; The third is the service war; The fourth is the brand war.
1. Price war: The price range of casing lock is relatively large, ranging from tens to hundreds of yuan. In the case of serious homogenization, some small manufacturers often adopt low-price strategy to attract customers in order to compete for market share.
2. Quality War: Quality is the lifeline of an enterprise, and it is also one of the key factors that determine whether a brand can develop in the long run. Therefore, brands have launched high-quality products to win market recognition;
3. Service War: Good after-sales service can increase consumers' purchasing confidence and increase the repurchase rate. Therefore, many enterprises begin to pay attention to improving their own service quality and protect the rights and interests of customers by establishing a national service system;
4, brand war: For most consumers, when choosing goods, they will give priority to well-known brands. Therefore, major manufacturers also attach great importance to shaping brand image, and use various means such as advertising to expand the scope of influence.
Second, the product characteristics analysis
1. High safety: As an important part of anti-theft equipment, the casing lock must have strong anti-destruction ability. Nowadays, most of the high-end products on the market are made of special alloy materials, and they have been strictly tested and verified to ensure their stable performance in various harsh environments.
2. Simple operation: In order to facilitate users' use, many manufacturers have made a lot of improvements in the design, making the unlocking process extremely simple and fast. For example, the design of rotary structure or digital cipher disk allows users to easily complete the unlocking action without the assistance of additional tools.
3. Diverse styles: According to different occasions and personal preferences, various new models are constantly introduced. Such as U-locks for bicycles and special travel locks for suitcases, there are corresponding models to choose from, which meet diversified market demands.
To sum up, we can see that China's casing lock industry is currently in a stage of rapid development. Although there are many difficulties, there are also great opportunities. I hope that in the future, relevant enterprises can continue to strengthen their investment in technology research and development, and constantly improve their management level and service level to jointly promote the sustained and healthy development of the whole industry!
Rec. Prods.
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